Marketing Communications Manager

  • Content and Communications
  • Amsterdam, Netherlands

Marketing Communications Manager

Job description

The climate era is among us and the health of our planet is in our hands. This is the defining moment of our time. How we live, work, eat and move has to change if we’re to solve climate change.

One of the solutions to solving this problem is in the air we breathe.

Skytree harnesses carbon through the power of decentralized direct air capture technology. We believe by creating modular solutions to capture carbon at customer sites we can accelerate the health of our planet and society. That is why we created one of the worlds smallest and simplest carbon capture processes to transform how food is grown, improve the way we drive electric as well as provide clean air across the buildings we work in.

Born out of the European Space Agency (ESA), during the development of a CO2 scrubber, space scientists evaluated over 50 sorbents. Skytree founder, Max Beaumont, was a system engineer on this team and spun out the technology through the ESA incubator program 'ESA-BIC'. With a decade of research & development, the company has since registered 14 patents across US, Europe and China.

Today our decentralized direct air capture technology reduces emissions from supply chains, closes the carbon loop, saves energy and provides a viable pathway to a smarter carbon future. That is why we are on a mission to change people’s relationship with carbon, fast tracking the health of society and our planet.

The Position

Skytree is entering the next stage of growth and is currently expanding into exciting new markets. The marketing function is currently building its foundation from scratch to help Skytree scale. We are looking for a Marketing Communications Manager for this new role who is a customer champion and can easily plug in to shape and deliver on the Skytree marketing and communication objectives.

You have the experience, tenacity and drive to build a strong marketing foundation with our customers and partners and you constantly strive for meeting or exceeding targets. You have good networking and communication skills, polished copywriting skills, you know how to build rapport with people. You take initiative, have excellent organizational skills, have the ability to think strategically, analyze figures and write reports. You will bring a lot of energy, strong analytical skills, creative resiliency and passion to change people’s relationship with carbon capture and how it can benefit them.

Your tasks will include:

  • Demonstrating your creativity! Develop marketing communications materials and activities necessary to support the company’s growth objectives around new products and identified vertical markets

  • Own product positioning and messaging in a dynamic market - develop a compelling narrative and value propositions for our carbon solutions across top 3 segments

  • Public Relations – be the primary owner of PR delivery ensuring topics are progressive and supportive of Skytree’s overall brand and communication strategy

  • Be the brand champion! Ensure adherence to Skytree’s overall brand guidelines

  • Sales Enablement – create training and communication material to enable improved business development effectiveness and efficiency, both for Skytree teams and partners

  • Use your Digital Marketing experience – Responsible for modernizing Skytree’s digital footprint including activation and development of own, partner and social channels

  • Lead Generation – be responsible for the end-to-end lead generation & management process resulting in the handover of qualified leads to partners

  • Help drive effectiveness! Develop and leverage BI relating to MarCom and KPI’s in pursuit of improved MarCom effectiveness

  • Work closely with the industry experts to ensure effective thought leadership and ongoing relevance in the market

  • Tight fiscal management of marketing communications allocated budget to maximize return on investment

Skills we are looking for

  • Creating, publishing and monitoring impact of high performing content

  • Organizing and coordinating your everyday with attention to detail

  • A lover of communication even in busy times and an adept communicator on all levels of the organization to keep things rolling

  • Excellent written and spoken English language skills (native speaking standard for copywriting and proofing)

  • Ability to combine high creativity with strength of implementation and a strong quality awareness

  • Digital experience and proficiency running digital campaigns, search engine optimization, with experience to measure success from campaigns and working with social platforms

  • Some experience with public relations would be ideal but is not essential

Requirements

Skills & Abilities

  • Bachelor’s or master’s degree in marketing or a related field

  • Demonstrable experience building from scratch as an entrepreneur or intrapreneur

  • At least 4 years proven marketing experience targeting B2B

  • Delivering a purpose driven product or service

  • A can-do attitude and strong team player that relishes autonomy over micro-management and loves getting stuff done

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

  • Proficiency with GSuite and Adobe Creative


Perks & benefits

  • Working in a young dynamic team in a well-lit office at the heart of the science park in the University of Amsterdam.

  • Free lunch every day with our team

As we grow your network develops at the same pace and will offer more opportunities for the future. If you are interested in climbing the Skytree drop us a your cover letter and cv to say hello.

Please be aware without an introduction to why you want to work with us (cover letter) we cannot process your application.